About Us

Founded in 2021, The Virtual Assistant Experience was created to empower coaches and business owners to elevate their impact and transform the way people access life-enhancing courses. Our mission is to inspire growth, foster mindfulness, and support coaches in thriving within their purpose-driven work.

We are deeply passionate about the wellbeing and success of our clients, who guide others towards a more balanced, rejuvenated, and fulfilling life. With a premium level of support, we help coaches create a serene and seamless experience, allowing them to focus on what they do best—uplifting others and making a lasting difference in the world.

  • Founder

    Jem has a strong background in recruitment, account management, and executive assistance, having worked with companies in finance, marketing, and technology. Her expertise includes:

    • Recruitment & HR Support – Talent sourcing, client relationship management, and optimising hiring processes.

    • Business Operations & Client Management – Handling high-profile clients, improving workflows, and supporting executives.

    • Digital Marketing & Branding – Social media management, content creation, and brand strategy.

  • Co-founder

    Devina has over 15 years of experience as a Personal Assistant (PA) and Project Coordinator, having worked in corporate, healthcare, and technology sectors. Alongside this, she is undertaking a Data Analytics Apprenticeship with Power BI, bringing expertise in business intelligence, SQL, and data visualisation. She specialises in:

    • Executive Support & Administration – High-level corporate assistance, diary management, meeting coordination, and event planning.

    • Data Analytics & Business Intelligence – Using Python, SQL, R, and Power BI to provide valuable business insights.

    • Process Optimisation & Project Coordination – CRM management, workflow automation, and stakeholder communication.

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